Selected work across industries

Different businesses
Transferable experience

Examples of how I understand customer needs, organize complex work, and help teams deliver a consistent experience.

Improving the customer onboarding experience

The need

At a B2B software company, trial guidance could arrive too late if it waited for customers to finish setup.

My contribution

I identified the timing issue and recommended running trial education alongside targeted onboarding reminders, with reminders stopping when setup was complete.

The result or deliverable

The team adopted the approach, and the emails worked correctly.

Customer journey · Workflow design · Cross-team communication

Turning business needs into a better CRM

The need

At Live Free Services, I identified how client, virtual assistant, and contract information needed to connect in Zoho.

My contribution

I mapped out changes to record organization, shared notes, and follow-up responsibilities.

The result or deliverable

Once implemented, the changes made it easier to find information, manage handoffs, and follow up with clients.

Business analysis · CRM requirements · Accountable follow-up
View my Zoho CRM process map
Anonymized Zoho CRM process map: capture client needs; link client and assistant records through a service engagement Deal; connect shared notes; assign follow-up owners and due dates. Outcomes: easier information access, clearer handoffs, and easier client follow-up.
Anonymized illustrative recreation of my CRM planning and review work, not a live-system screenshot. Open full-size map

Matching support to a client’s needs

The need

A publishing business needed an assistant suited to its projects and communication needs.

My contribution

I used insights from a discovery call to help match a publishing client with a virtual assistant.

The result or deliverable

The client later praised the assistant’s communication, ability to meet deadlines, and problem-solving.

Discovery · Consultative service · Talent matching

Supporting clients as their needs evolve

The need

Clients and distributed assistants needed clear expectations, a structured start, and ongoing follow-through.

My contribution

I created and led a client service process that set clear expectations, encouraged communication between clients and virtual assistants, and checked that deliverables met the client’s needs.

Adapting to changing needs

When clients needed additional activities or assets, I helped assess whether their current assistant and approved hours could support the work or whether sourcing another assistant would be a better fit.

Onboarding · Service delivery · Process documentation

Helping clients make informed renewal decisions

The need

Insurance clients needed to understand their options before renewal decisions became urgent.

My contribution

Before renewal, I reviewed policy information for accuracy, discussed each client’s needs and available options, and confirmed what their coverage did and did not include.

The result or deliverable

This helped clients understand their policies and make informed decisions.

Relationship management · Client education · Proactive outreach

Matchmaking: Connecting clients with the right support

My approach

I learned what each client needed, then looked for someone who had the right experience and genuinely enjoyed that kind of work.

Presenting the fit

I presented the candidate’s experience and explained how their strengths aligned with the client’s needs.

Discovery · Talent matching · Client communication

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